The quicker it reaches our shelves, the fresher it is when you get it, the tastier and more nutritious it is for you.

The shorter the journey to us, the fewer the food miles, the less pollution, the greener the planet.

The less storage, refrigeration, or preservation needed – produce grown or made for flavour, not shelf-life.

The more seasonal the produce – we eat what’s growing locally during the year, just we did before supermarkets.